Lawsuit Brought Against Facebook

Lawsuit Brought Against Facebook


Facebook is facing a lawsuit concerning claims that it has been selling its user’s private messages on to advertisers without consent.


The complaint has been filed in California by Facebook users Matthew Campbell and Michael Hurley. They are seeking class action status stemming from claims in 2012 that Facebook scans private messages for information, that information is then used to determine how many “likes” a page has and that it “misleads users into believing they have a secure, private mechanism for communication, when in fact Facebook… mines user data and profits from those data by sharing them with third parties.”


At the time of the original lawsuit Facebook stated that “no private information has been exposed”. On the current lawsuit, Facebook said “We believe the allegations are without merit and we will defend ourselves vigorously.”


Source: www.telegraph.co.uk

Google Penalties For Non-Mobile Publishers

Google Penalties For Non-Mobile Publishers


Digital publishers without a mobile site strategy will face natural search rankings penalties from Google, believes Fiona Salmon, Publisher Solutions Director at digital advertising company Vibrant Media.


‘Hummingbird’, Google’s search algorithm which was released this Autumn, is intended to allow for the fact that more searches are being conducted and more content being viewed on smartphones. As people are now using their smartphone’s voice recognition facility to actually talk to Google, this has made Google change the way they respond to search terms, with more of a focus on natural speech.


“I believe that in the not too distant future, search engines will begin to prioritise media titles with mobile responsive sites in their results pages when consumers conduct searches on handheld devices.”


“Regardless of the secrecy of Google’s algorithm update strategy, I predict that an update is coming that will see publishers without a mobile site, both mainstream and niche, drop down mobile search results pages and then scramble to get a decent mobile site together.” said Ms Salmon.


A number of publishers do now have mobile sites and content that works for mobile devices, however Vibrant Media’s R&D department found that 68 per cent of the UK’s 175 top publishers do not have a site that works well with mobile devices.


Source: www.mediaweek.co.uk

Activision Blizzard To Appoint First Social Media Agency In Europe

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Activision Blizzard To Appoint First Social Media Agency In Europe


The computer games company Activision Blizzard is looking to appoint a social media agency for the first time across Europe. The company that publishes ‘Call of Duty’ and last month released its latest in the Call of Duty series, ‘Call of Duty: Ghosts’ starring Megan Fox in the TV advert, has recently sent agencies a request for information and a brief. The social media work is not thought to be in relation to a specific computer game.


Digital Agency SapientNitro were appointed by Activision to their digital account in the US in 2011. The Red Consultancy currently look after Activision’s PR work in the UK.

Source: www.campaignlive.co.uk

One In Four Marketers Are Not Using A Cross-Screen Campaign

One In Four Marketers Are Not Using A Cross-Screen Campaign

A survey of over 574 marketing professionals by digital advertising solutions provider Undertone, has shown that one in four marketers are not using a cross-screen advertising campaign. According to the survey, 84% of the marketers surveyed and 92% of agencies said they were considering using such a campaign.

Today’s consumers are using a variety of screens – and often using them simultaneously, whilst the number of mobile devices being bought each year continues to rise. Amongst the benefits of using a cross-screen campaign, according to those surveyed, are raising brand awareness and driving user activation. 59% of marketers and 68% of agencies responded that tracking audiences across multiple devices is their main concern. The survey also questioned respondents on responsive design; with four in five of those polled saying they would be interested in using it to channel cross-screen analytics after ‘being educated’ on its benefits. More than four in five (81%) of those surveyed said they measure cross-screen using click-through rates, with brand website actions at 38% and effectiveness surveys 29%.

Cameron Hulett, EMEA Executive Director at Undertone, said that even if you’re ahead of the curve, there’s a good chance you could still be playing catch-up.

“With the pace of fragmentation across multiple screens and devices increasing at an exponential rate, marketers and agencies must embrace cross-screen advertising simply to keep up,” Hulett said, adding: “And responsive design is core to reaching and engaging with today’s increasingly device agnostic consumer.”

Source: www.marketingtechnews.net

Twitter’s IPO Has Created 1,600 Millionaires

PrivCo, the market research analyst, has revealed that Twitter’s recent Initial Public Offering (IPO) created a staggering 1,600 new millionaires; mostly amongst its employees. PrivCo calculated this information based on the number of shares held a day after the IPO, when shares closed at around $40.

PrivCo also calculated that the tax bill for the IPO would have been around $2.2 billion.

Source: www.businessinsider.com

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