Campaign Management

Campaign Management Roles in the Digital Industry can include many of the following responsibilities:

Buy relevant inventory to target key audiences for each campaign
Take ownership of campaigns to ensure successful delivery is achieved against pre-set campaigns targets
Be accountable for the revenue, marketing and measurement of key campaigns
Translate and drive marketing strategies into operational marketing activity
Monitor performance against plan, making the necessary changes to ensure targets are met
Manage relationship with key stakeholders
Build key relationships with industry at appropriate key influencing level
Manage and drive PPC and SEO campaigns making recommendations for improved performance
Develop online functionality/navigation
Understand mandatory compliance regulations keeping accurate records of version control and compliance logs
Identify new media opportunities and test campaigns
Engage at senior level within and outside the company to strategically position the company

Candidate Requirements:

Candidates will usually be required to have a good knowledge of the following:

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