Campaign Management
Campaign Management Roles in the Digital Industry can include many of the following responsibilities:
- Buy relevant inventory to target key audiences for each campaign
- Take ownership of campaigns to ensure successful delivery is achieved against pre-set campaigns targets
- Be accountable for the revenue, marketing and measurement of key campaigns
- Translate and drive marketing strategies into operational marketing activity
- Monitor performance against plan, making the necessary changes to ensure targets are met
- Manage relationship with key stakeholders
- Build key relationships with industry at appropriate key influencing level
- Manage and drive PPC and SEO campaigns making recommendations for improved performance
- Develop online functionality/navigation
- Understand mandatory compliance regulations keeping accurate records of version control and compliance logs
- Identify new media opportunities and test campaigns
- Engage at senior level within and outside the company to strategically position the company
Candidate Requirements:
Candidates will usually be required to have a good knowledge of the following:
- Campaign Analysis
- Optimisation
- Excel
- DSP’s/Trading Desks
- Running RTB campaigns
- Marketing MI data reporting
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