Campaign Management


Campaign Management Roles in the Digital Industry can include many of the following responsibilities:

  • Buy relevant inventory to target key audiences for each campaign
  • Take ownership of campaigns to ensure successful delivery is achieved against pre-set campaigns targets
  • Be accountable for the revenue, marketing and measurement of key campaigns
  • Translate and drive marketing strategies into operational marketing activity
  • Monitor performance against plan, making the necessary changes to ensure targets are met
  • Manage relationship with key stakeholders
  • Build key relationships with industry at appropriate key influencing level
  • Manage and drive PPC and SEO campaigns making recommendations for improved performance
  • Develop online functionality/navigation
  • Understand mandatory compliance regulations keeping accurate records of version control and compliance logs
  • Identify new media opportunities and test campaigns
  • Engage at senior level within and outside the company to strategically position the company

Candidate Requirements:

Candidates will usually be required to have a good knowledge of the following:

  • Campaign Analysis
  • Optimisation
  • Excel
  • DSP’s/Trading Desks
  • Running RTB campaigns
  • Marketing MI data reporting

To see our latest Campaign Management vacancies click here