Ad Exchanges

 

Ad exchanges are technology platforms enabling the buying and selling by way of bidding of online media advertising from multiple advertising networks. As with paid search, exchange ad price is determined by what the market is willing to pay.

 

Most of the transaction is automated and therefore exchanges are a very efficient way for publishers to make money from previously unsold inventory, as well as for advertisers to buy directly.

 

For our latest jobs in Ad Exchanges, click here